Quote:
Originally Posted by Enoch Root
It's not the everyday, local use that they are after. The advertising benefit comes from TV and media, when games are referred to - nationally - as 'Scotia Place'. They would get the exact same utility from 'Scotia Corral'.
Locals are never going to use the name Scotia, regardless.
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I disagree. Corral opens up the same issue as Saddledome; Fans will say "It's at the Corral/Dome". Despite the jokes here, nobody is actually going to say "It's at the Place".
It will become Scotia Place in conversation, much like you hear and see everyone use Rogers Place in Edmonton. It's the arena/place/center that sponsors require to keep fans from omitting the sponsor, corral doesn't achieve that for them.