Quote:
Originally Posted by edslunch
I've been through a branding process and was surprised how deeply they dug into the organizations history, mission, etc. and how they wove multiple subtle elements into the logo. Having said that, the logo should evoke something at first viewing - e.g. the Wild logo is obviously wilderness, Toblerone is a mountain with or without the bear, Adidas is racing stripes and motion even without recognizing the mountain. The beadwork isn't obvious in any way, so becomes a secondary feature, leaving the main graphic feature being a big C which isn't too imaginative for a city whose name starts with C. I think it might be a missed opportunity for something more unique and evocative.
I appreciate the narrative that goes with it and it all makes sense, but when's the last time anyone read a manual before they used a new app?
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It probably would have been beneficial if they made the "beads" a little bit smaller, just add another row/column or two, and made them yellow, red and blue and put in some sort of pattern that better resembled actual beadwork.