Quote:
Originally Posted by PepsiFree
No, but beadwork really isn’t something I’m familiar with or a common point of reference for me. That’s why designers summarize their designs, so that people understand the references within them and inspiration behind them.
This is also not unique, either. There are people that still don’t know the Minnesota Wild logo is a wild animal’s head (genuinely, there are people who just think it’s a landscape). The oval Toyota logo has the word “Toyota” laid within it. The Toblerone logo has a bear in it, calling back to the official animal of its hometown. The adidas logo is a mountain representing the “climb” athletes push through. The Cisco logo is the golden gate bridge.
Did you realize all of those without being told? Because I didn’t (expect for the Wild logo, that’s all I’ve ever seen).
There are literally hundreds if not thousands of logos like that, where they represent something that isn’t immediately obvious unless you’re really looking for it. It’s a hallmark of great logo design. Not saying this logo is great just because of it, but you’d be hard pressed to find an award winning logo without elements that aren’t completely obvious without explanation.
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I've been through a branding process and was surprised how deeply they dug into the organizations history, mission, etc. and how they wove multiple subtle elements into the logo. Having said that, the logo should evoke something at first viewing - e.g. the Wild logo is obviously wilderness, Toblerone is a mountain with or without the bear, Adidas is racing stripes and motion even without recognizing the mountain. The beadwork isn't obvious in any way, so becomes a secondary feature, leaving the main graphic feature being a big C which isn't too imaginative for a city whose name starts with C. I think it might be a missed opportunity for something more unique and evocative.
I appreciate the narrative that goes with it and it all makes sense, but when's the last time anyone read a manual before they used a new app?