Quote:
Originally Posted by Table 5
Yeah with a lot of branding it's about consistency and longevity. Even if your idea is strong, you gotta keep hammering home the same point over and over. Although some campaigns seem to get traction right away. Ie "What Happens Here, Stays Here" (or What Happens in Vegas, Stays in Vegas) was only created in the early 2000s...but it feels like it could've been around forever since it's so perfect.
Funnily enough, they changed it to "What Happens Here, Only Happens Here." in 2020...which to me feels much more watered down as it loses that little edge.
It's really hard to beat Vegas though...they have a really unique characteristic and they nailed the initial tagline. The only other tagline I can think of with that type of power/longevity is "I love NY". I once was a student of the designer who came up with that logo btw...what a genius that guy was.
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I was curious what preceded that Vegas tagline...looks like it was
The American Way to Play.
A couple awesome 80s ads in here:
https://www.travelpulse.com/news/ent...as-commercials