Quote:
Originally Posted by calgarygeologist
If you were presented with the logo and nothing was said to you would you have realized or made the connection with the indigenous element of beadwork?
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No, but beadwork really isn’t something I’m familiar with or a common point of reference for me. That’s why designers summarize their designs, so that people understand the references within them and inspiration behind them.
This is also not unique, either. There are people that still don’t know the Minnesota Wild logo is a wild animal’s head (genuinely, there are people who just think it’s a landscape). The oval Toyota logo has the word “Toyota” laid within it. The Toblerone logo has a bear in it, calling back to the official animal of its hometown. The adidas logo is a mountain representing the “climb” athletes push through. The Cisco logo is the golden gate bridge.
Did you realize all of those without being told? Because I didn’t (expect for the Wild logo, that’s all I’ve ever seen).
There are literally hundreds if not thousands of logos like that, where they represent something that isn’t immediately obvious unless you’re really looking for it. It’s a hallmark of great logo design. Not saying this logo is great just because of it, but you’d be hard pressed to find an award winning logo without elements that aren’t completely obvious without explanation.