Quote:
Originally Posted by GGG
Aren’t you going for the things that are there not the brand.
I realize that the brand is based on what’s there so maybe it doesn’t matter.
|
Sometimes, and sometimes it’s a chicken/egg scenario. Is broadway what it is and as well known as it is without Nashville leaning into that “brand”? Maybe, probably not, but maybe. But everything is connected in some way. The brand provides a direction to development and how they push tourism, while also providing a sense of the place to outsiders.
Quote:
Originally Posted by calgarygeologist
Aside from Vegas, which probably has the most recognizable branding, and Nashville, which has done well with promoting their music scene, I wouldn't know any other cities brand and it would be the last thing that I base my travel decisions on.
|
You very likely have made your decisions on the “brand” of the city, whether you consciously knew it or not.
As I said earlier, the logo/slogan are just small aspects of place branding. Thinking that’s where it ends is like looking at a title page of a 100-page report and saying “they spent all this time on just a title page?”
It goes far past the surface level stuff. Brands aren’t just logos and catchy phrases.