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Old 07-04-2024, 04:28 PM   #3957
powderjunkie
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Quote:
Originally Posted by sketchyt View Post
Anyone who's ever done any sort of marketing/comms/PR for medium—to large-scale not-for-profits would take an estimate and multiply it by an unholy amount.

Why? It's not worth it otherwise. Here's what it looks like:
  1. Have multiple stakeholders constantly shaking dicks to see who's the most important
  2. In this case, having CoC, TC, and EcDev align on a creative strategy. This would be like having Star Wars and Star Trek uber-nerds decide which spaceship looks the coolest.
  3. Go through what would likely be a bajillion rounds of edits/concepts to placate ego and phrases like, "I'll know it when I see it" or "Just make it pretty"
  4. Start dealing with hair loss and high blood pressure as you watch your original designs/concepts (that were likely decent) get hacked away by people you would only describe as clumsy toddlers with broken crayons
  5. So then your only avenue to invoice is to design by consensus. Barf.
  6. Finally achieve consensus by ego while you look at the finished product and watch your creative soul leave your body, never to be found again.
  7. Release said work and watch it get ridiculed and picked apart (deservedly) by the people you were creating it for
Whether or not the city needed a rebrand, I don't care. Whatever. Personally, I think branding is extremely important and needs to be look at in cycles. I think this city was near the end of that cycle. The city has changed a lot since the last rebrand.

But the cost? Yeah, like Chris Rock said, "I don't agree, but I understand."
I agree with your post until the bolded...which I don't necessarily disagree on, but I'm really struggling to come up with reasons why it's important for a city?



Quote:
Originally Posted by calgarygeologist View Post
The longer they can extend an "emergency" ban means it becomes easier for them to implement a forever ban without too much public outcry. It is all part of the plan.
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