I opened this thread thinking "I wonder how long it will take somebody to say 'Hookers and blow.'" Wow, right on the original post. I think that's a CP record.
One thing they do at my work is Pub Night. We are downtown, so we usually end up getting some night club like Tantra. I'm not sure how much is paid by the Social Club, but tickets cost us ~$3 each which covers 2 drinks and some munchies. I think the clubs give us a good deal because it helps their Friday nights get busy earlier- ie when the regular customers start to come by at 7:30 they see the place is already half full, and come in. By the time the night clubbers are out in full force all us office geeks have gone home.
Might be something to look into.