Right now for standalone players (i.e. those not meant primarily for gaming), HD-DVD is outselling Blu-Ray.
The movie attachment rate per machine (including PS3) for HD-DVD users is MUCH higher than Blu-Ray.
It doesn't surprise me at this point that Blu-Ray is renting more as, to be honest, if someone owns a PS3 there isn't much else to do with it at the moment. No games translates to people using it for another purpose. All things considered the fact that HD-DVD is still holding onto to about 40 % of the market with a few million PS3's being sold just confirms that the PS3 is not having as big an influence as Sony thought in any market (gaming or HD movie viewing). Hence the reason for the huge turnover of Sony executives that had anything to do with the PS3.
HD-DVD just had a 10-15% increase in hardware sales the last month with the price drop/deal on the Toshiba machines which is forcing Blu-Ray hardware makers to do the same.
But really, NEITHER format is thriving. To put it bluntly, the large majority of people in this world just don't care about HD movie viewing at this time. If you add up the total numbers of both HD-DVD and Blu-Ray movies sold at this point since the formats were released they are less than what just ONE of the worst movies sells it's first week of release on regular old DVD.
It's an uphill battle for either format against DVD right now and when people do start to get interested in switching (not in the near future IMO), it is going to have to deal with HD pay-per-view and downloadable content.
Besides the Planet Earth series there isn't much else that HD enhances. A bad movie is a bad movie a good movie is a good movie no matter what screen it's on.
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