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Originally Posted by justing
Definitely agree with this.
I'm a fan of their podcast to the point I chose to become an advertiser. I find all this compensation discussion interesting, I've never though about how much they earn as an income from the podcast but I'm going to assume it's enough to make the model sustainable and to call it a hobby is a disservice to how much work is put into the show. I think the 'we're just 3 morons, can't believe you guys listen to us' is a schtick that they have succeeded in. These guys are pros and excellent at what they do.
The negativity toward the ad reads they do is always funny to me. The same people who say we're so happy to have them on air, are the same that complain they have to do ad reads.... how else would they be on air? lol
At least this form, it's mostly organic, casual and not 5 minutes of radio ads. You can always fast forward too. I think the difference is unless it's a giant corporate advertiser, they actually have personal experience or relationships with their advertisers. Had a guy tell me he recognizes the name of my store from BB, but said would never shop with any of the advertisers because it's so annoying. Blew my mind... probably an oiler fan.
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The ad reads are working because my brain just went...wait...that is THE Justin from Vena Nova. I try to support their advertisers when I can, despite living up here.