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Originally Posted by Jay Random
It hasn't changed that much, no. Manufacturing turnaround is faster. Communicating with fans is faster and more effective, thanks to this little thing called the Internet. There is no reason why this process should take any longer than it did before.
Are they? I can't see people lining up to buy generic jerseys that will be outdated in a year.
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The change has nothing to do with manufacturing or communications. The $ value associated with branding and merchandise has ballooned compared to 30 years ago. It’s a much bigger business decision.
So the team thinks they can maximize their opportunity by not making branding decisions in 3 months. Sure makes sense to me.
Yeah I don’t imagine general hockey fans will be buying the current merch but local fans are going to show up at games with it. And then they’ll immediately replace them.
Branding is about campaigns, feedback, building anticipation. I see no reason for them to be impatient here.