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Originally Posted by Strange Brew
Lol that’s not cherry picking. You don’t think the business of sports marketing and branding has changed a bit from the 90’s?
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It hasn't changed that much, no. Manufacturing turnaround is faster. Communicating with fans is faster and more effective, thanks to this little thing called the Internet. There is no reason why this process should take any longer than it did before.
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I guess we could include the Quakers and Bulldogs in there too. But taking time to brand themselves makes sense to me, what’s the point of rushing? Hell they are going to sell a bunch more stuff this way.
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Are they? I can't see people lining up to buy generic jerseys that will be outdated in a year.
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Originally Posted by PepsiFree
A year and a half is kind of long. But that’s how long between when Seattle got their franchise and when they revealed the name. Vegas was five months.
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Seattle wasn't playing hockey games before the name was revealed. And as you say, Vegas took five months. There's no reason for Utah to take longer than Vegas, is there?
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I’m not sure who you’re referencing with “as every other relocated team has done” considering in the last 30 years I think there has been a grand total of two or three teams that moved and didn’t just keep the same name or use the name of the last franchise that was there.
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Four teams have relocated in the last 30 years. Three (Avalanche, Coyotes, Hurricanes) were renamed and rebranded. While the Jets used the name of the previous Winnipeg franchise, they designed the uniforms and logo from scratch. And all four of those teams did it in one off-season.