The thing is I don't think it's particularly hard to come up with good star wars that checks the essential boxes for fans. They're just elite at missing the mark despite having all the resources to do it.
Gilroy didn't even try to make one and he made the best or second best story in the Disney era. He just happened to get the gritty, dangerous universe part down and cut down the disney influences for a darker story and that alone worked for so many more fans.
Don't know how this is so hard for them to figure out.
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