Two of the main complaints people make about Cavalry are that the ticket prices are too high and the stadium location sucks. McMahon eliminates the location complaint, and if they eliminate the price complaint that takes care of another, and it's close to public transit so that takes care of another.
Combine that with the rise of women's sports, the fact that they are paying top 10 in the world in salaries in the sport, and the significantly better PR around the league compared to CPL and it could do quite well. Could being the key word.
I'm not suggesting McMahon will be sold out, I'm just thinking they have a shot at having more butts in seats than Cavalry.
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