Most MLS teams pumped up prices for Messi. Simple economics.
Mainly because it's such an extraordinary situation for the couple years he plays MLS, so if the club doesn't take the profit from the unusual demand, there are ticket brokers who gladly will, while the consumer pays the same price.
Cavs would've done the same if by miracle Inter Miami got drawn in the Concacaf Championship instead of Orlando (whether playing in Vancouver as they did, or somehow managed to play it here), while there being an even greater chance then that he wasn't going to play in an opening round CCL in Feb in Canada.
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