Without burning bridges, you contact the second potential employer and let them know that you appreciate the opportunity, however you have accepted another position with a different employer.
Make sure that the first job is what you want and that everything in the written offer is as discussed.
I’ve missed out on really strong candidates in the past because of geographic preference and an explanation that is timely and transparent is definitely appreciated with zero hard feelings or concerns regarding future employment.
Hope that helps and best of luck!
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