I thought it was donated by Lays, but it turns out it was originally paid for and donated by Cold-fX, who Messier did commercials for at the time:
https://en.wikipedia.org/wiki/Mark_M...adership_Award
I find it funny that Messier captained 3 teams in his career -- Oilers, Rangers, and Canucks -- and no member of any of those teams has ever won the Messier Leadership Award.
Meanwhile it's been won by a Flame twice (Iggy and Gio). Boston, LA, and Nashville are the only other teams with 2 winners.