Guys this has nothing to do with the Oilers, this is all about the NHL and associated media trying to turn Mc Sweatpants into Gretzky 2.0, the US market is roundly deaf and blind to hockey players, Crosby and Ovie are not household names down south and Gretzky was the last and only hockey player to come anywhere close to name recognition ala basketball or football, the NHL thought a generational talent in the Oilers was a great marketing move, sadly for the NHL he's duller than paint drying and the team are run by muppets that couldn't win a 50/50 draw if they bought the only ticket
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