There is no ROI until you make the leap. That's the whole point of new franchises, you don't know what you don't know outside of estimates of market strength.
Support for a semi-pro, non-MLS team - in the Montreal area - is absolutely a litmus test for future potential ownership groups. And I think the attendance, support and interest in Laurent's TFC game is as good an opportunity as any to see L1QC and marker potential in action.
If you think investors curious about the Quebec market aren't watching this game, you're fooling yourselves.
I think we'll have to agree to disagree.
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