Some guys just aren't meant to be faces, and even if they get over as a fan favourite when they are a heel they shouldn't change their personalities at all.
Rock and Austin are the two best examples of this, they stayed true to their heel characters even when they were technically faces.
MJF kind of did that too, still worked in his smarky heel when he was face (and his actual face work always felt like he was putting on an act)
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