SLC/Provo/Orem Metro area is smaller than many other markets, but, SLC getting an NHL team was also a lead news story in Evanston and Boise. The geographic sporting wasteland of the Utah/Wyoming/Idaho area gives a larger reach than other media markets, and so the TV footprint for Mountain states advertising is not insignificant.
__________________
"If the wine's not good enough for the cook, the wine's not good enough for the dish!" - Julia Child (goddess of the kitchen)
|