Quote:
Originally Posted by Table 5
Being in a creative field professionally, I've undertaken several of these types of branding/slogan projects...so I understand that these slogans are meant to go beyond the literal. But sometimes you get so lost in the smart metaphors and catchy secondary meanings, that you gloss over the obvious stuff. There can be a thousand clever reasons to use that word, but in a city where everything official has always been red, having "blue" in a slogan for Calgary just feels off.
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Maybe council doesn't like so much red anymore. Bring back the blue Calgary Transit scheme next!
