I know it's one word, but the inclusion of "blue" in the slogan bugs me.
The City of Calgary flag and brand is red. The Flames are red, the Stamps are red, the Cavalry is red, the buses are red, the LRT is red. We perhaps go too far with it, but if any city is tied to a color, it's Calgary with red.
Blue is Edmonton, blue is Toronto, blue is BC. Blue is not Calgary.
Maybe they couldn't work a red into the sky theme...but then perhaps it's not the right theme.
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