Why would he learn? He gets paid for this because it's what the customer wants. The Oilers fan does not want to read cogent thoughtful hockey analysis. The Oilers fan wants to read fawning tripe. Don't blame Staples for the poor quality of his audience. Blame him for being one of them.
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"The great promise of the Internet was that more information would automatically yield better decisions. The great disappointment is that more information actually yields more possibilities to confirm what you already believed anyway." - Brian Eno
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