[bc-chris]

wrgmg are graphic designers.

i think a requirement of being able to call yourself a "graphic designer" is that you must go work/get experience in industries that will eventually have to recreate your designs.

a customer sent me a really cool looking logo that their customer wants on shirts/jackets/caps (they want me to write the program that tells the embroidery machine how to stitch out the logo).

it's a simple layout and looks cool with the elements used... unfortunately it's not really possible to do with embroidery.

there is a fade from teal to light teal to dark teal... but it happens over 1/4" - that's not happening with thread
there are 5 'rings' in the logo, but the problem is there are so small that if you stitch them, the center (hollow) part of each ring will make a hole in the garment
the text that is under the logo is way too small and the width of the lines that make up the letters is 0.4mm wide... that's not happening.

does the logo look good on paper - yup. but if you want to brand your apparel with embroidery you're hooped becuz of the limitations of that application.

i have to send emails with explanations like above at least once/week and it gets old having to explain over and over again that your "cool" logo won't work. if the guys designing the logos had any clue about the limitations of other industries it could save future headaches.