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Originally Posted by powderjunkie
Isn't traditional TV viewership declining across the board (except live sports)? is there any evidence that CBC is doing proportionally worse than anything else?
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TV viewership is declining across the board. But CBC’s share of that declining viewership is shrinking even vaster.
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By that measure, CBC English-language television is failing badly. CBC’s third-quarter report shows its share of the national prime-time viewing audience dropped to 4.4 per cent (excluding Saturday), down sharply from 7.6 per cent in 2018, and trending below target for the year. Or, to turn that around: 95.6 per cent of TV-viewing Canadians do not tune in to CBC’s English language prime-time programming.
Supper-hour newscasts in English-speaking markets are attracting tiny audiences. In Calgary, the CBC daily broadcast reaches just 20,000 people, on average.
As English TV audiences have been shrinking, the CBC’s annual government funding has increased, up nearly 21 per cent from 2016, to $1.24-billion in 2022. (That funding is for all of CBC’s operations, not just English television.)
https://www.theglobeandmail.com/opin...lk-about-that/
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The CBC TV news ratings are 50 per cent lower than CTV’s ratings.