Quote:
Originally Posted by Reggie Dunlop
Align your company with a worthy charity and sponsor a fundraising event.
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This is a good one but thought needs to be put in to how you are going to extract value from it. Having one's logo included amongst 30 others on the bottom of a poster does very little apart from a little good will.
Is there a way to have an innovative and prominent role in the event/cause that is a win for the charity while also giving you the necessary exposure to standout from the other supporters? That's the key question. Figure out that and becoming a part of a charity event can be great. But often companies don't and their role becomes nothing more than an altruistic donation (which by the way there is nothing wrong with)