I got the same line at Mazda too. I believe them though, because they knew with me that they were about to lose their sale. It was clear that the salesman tried everything he could to close but was restricted by his manager who doesn't really care who sells the car if he knows it'll sell. In the end I utilized their 1st payment promo for the full 1K, and I was also able to get all my dealer extras at a reduced cost, but that's it. They never moved on price at all, even though their price was above the MSRP retrieved from Mazda Canada's web page.
I priced my car out in Saskatchewan and was prepared to buy one there but the Calgary dealer moved just enough on the options to make the drive not worth it. Prior to those reductions I could have saved about $1100 by going to Saskatoon. Saskatoon has a policy where they give dealer extras at cost too without haggle, which is nice. I highly recommend everyone at least check a quote from Saskatoon before caving into the Calgary dealers.
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