Quote:
Originally Posted by Table 5
so how exactly does using another logo not make things ambiguous? you are ripping of a logo that has a totally different meaning than an olympic games, and trying to give it a new meaning while still referring to the old one? you cant get any more confusing.
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Simply because the Underground logo is so easily identifiable to London, over the next few decades people will see that logo and instantly know the city it represents. If you were to post many olympic logos and remove the city names, I'm guessing 10+ years later most people will not be able to associate the logo with the city. That would not happen here.
And I don't think people would get confused. At least not as confused as ll those other logos that try to morph the 2012 into something that it is not. In many of those logos it looks like someone spilled their lego.
If that logo I linked made the Olympic logo a bit more prominant then I thing everyone would make the association between the olympics and London. And isn't that what you want?
I see your point of wanting a totally new branding for the 2012 London Olympics that you could associate with all the olympic properties, but why re-invent the wheel? Andy Warhol seemed to do pretty well.