Yeah, I like the fact that it has the city and the year, but doesn't have to beat you over the head about it. The fact is the Olympics are about the games and the athletes; not so much about the host city.
Too many of them feature the Union Jack; which for somebody like me who has British heritage is fine. But many people in other countries may not be so keen about having the flag all over stuff. The bottom line is the Olympics get a good chuck of their funding from marketing; and if nobody is buying stuff they lose money.
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