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HOZ · 06-05-2007, 07:06 AM

Wow....just wow.

As thousands protest, Games chiefs stand by their ‘bold and dynamic’ logo

Wolff Olins was briefed to take the Olympics away from its corporate image, to make it more “street” and less boardroom. Above all the consultancy was urged to reach out to a younger audience which has become steadily less interested in the Olympic movement over the past 20 years.

06-05-2007, 07:06 AM	#1
HOZ Lifetime Suspension Join Date: Oct 2001 Exp:	London unveils Olympic scribble....err logo Wow....just wow. As thousands protest, Games chiefs stand by their ‘bold and dynamic’ logo Wolff Olins was briefed to take the Olympics away from its corporate image, to make it more “street” and less boardroom. Above all the consultancy was urged to reach out to a younger audience which has become steadily less interested in the Olympic movement over the past 20 years.