You have to go to both websites, and compare the services offered. I originally went with XM because it had the US talk radio that I wanted. Since then, Sirius has caught up and now offers the same talk radio as far as I know.
I enjoy the music on XM, but I'm sure if I had Sirius, I'd find stations that I enjoy just as much. As for sports, I sometimes listen to hockey games, but not all that often. I used it last year during work however, to listen to the World Cup of soccer.
The bottom line is that I don't think you'll go wrong with either company, but research the two and decide which one offers more that you want.
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