I think the bolded is normal behaviour in large corporations. There is something g that needs improvement and needs to be done but by whatever contrived quantitative metrics that are used to evaluate value the project can’t be justified in those terms as a stand alone thing. But adding it to the scope of a larger project reduces the overheads associated with implementing it making it more attractive and reduces the scrutiny of the individual component making it easier for something necessary to get approved.
So I would call the practice of tying your smaller project to the larger project that is going ahead to get funding as very normal.
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