I think it's more group polarization. I don't know if people understood the degree to which catering to the extremes works from an "eyeballs on the product" perspective, engagement etc, until social media algorithms proved it. It turns out that it's not at all a good business plan to cater to the mainstream just because there are more of them, and catering to the extremes makes people more extreme.
__________________
"The great promise of the Internet was that more information would automatically yield better decisions. The great disappointment is that more information actually yields more possibilities to confirm what you already believed anyway." - Brian Eno
|