Sounds like OneSoccer basically didn't hold up their end of the bargain for viewership.
Mainstream TV haven taken on Canadian soccer because of the arrogance of the CSA in the past, asking for the moon. Mainstream TV also needs its production costs covered by advertisers, and advertisers only will pay for ad space based viewership. With low viewers and selling $150k of ads for the game, and it costs TSN say $250k to send a production crew to Calgary and setup at Spruce Meadows for a game. Not sustainable.
The PWHL has some more traditional sponsors jumping on the train, so have financial backing, but let's see how that goes over a few years for viewership and then TV. They really have solidified the two pro leagues and are a bit more organized, and to be honest, it's setup in a pretty transparent attempt to be owned in whole or in part by the NHL in the next 5 years, similar to how the NBA and it's franchises fund the WNBA.
The CPL teams need some of the broadcasting revenue for sure, as my guess by this time the CSB and CPL assumed that viewership and the business would be rolling at a better clip then it is and the league and teams would be making money off broadcasting by year 5-6 (of course COVID f-ed that timetable up), so hopefully they get it sorted out.
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