01-20-2024, 08:50 PM
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#2366
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First Line Centre
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Bell, Best Buy team up to rebrand and revamp The Source stores
https://www.theglobeandmail.com/busi...nd-the-source/
Quote:
Consumer electronics retailer The Source is getting a new name – again.
BCE Inc.’s Bell Canada BCE-T and Best Buy Canada Ltd. have struck a partnership that will rebrand 165 The Source stores – once known as RadioShack – as Best Buy Express.
Bell and Best Buy will invest in updating the stores and expanding their product selection, customer service and employee training, the two companies said in a joint statement Thursday. There were nearly 300 The Source stores at last report; the stores not included in the partnership will close in 2024, a Bell spokesperson said.
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