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Originally Posted by Fuzz
It's amazing just how susceptible people are to marketing like this. Kinda gross.
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Blame TikTok influencers.
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The thirst for Stanleys really took off in early 2022, when the product was profiled in the New York Times. Influencers on #WaterTok, a corner of TikTok where people with very plump-looking skin take hydration seriously, praised the cup as a holy grail, listing out its purported virtues: it fits in a car’s cup holder and has a straw for easy drinking, and a handle too. From there it caught on with the people most likely to succumb to targeted ads or influencer endorsements. The New York Times called Stanley fans a “sisterhood”, reversing decades of macho branding.
The TikTok love translated into sales: CNBC estimates Stanley made over $750m last year, compared with an average of $70m a year before 2020. On social media, users show off their collections, flaunting cupboards filled with cups in every hue. Many have also bought accessories – such as plastic “spill stoppers” that seal up straws – to personalize their Stanleys. By January 2024, TikTok videos of Stanley cups had been viewed over 201.4m times.
https://www.theguardian.com/lifeands...r-bottle-trend
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The existence of WaterTok, and the fact videos of people showing off a particular brand of water bottle on it have been viewed over 200 millions times, is one of those things that makes me look at the world in a different way.