No, conservatives who are on the fence about the NDP are likely thoughtful enough to give policy and platforms more of a go than simply a shirt color change (unlike the hardcore right-wingers). These same people will probably argue that the conservatives will eventually 'right the ship' and keep voting for them anyways.
Changing the name isn't going to dramatically tip the scales in a new party's favor. Fence-sitting conservatives will still vote blue until something so egregious damages them and they make a single protest vote, before running right back to the Cons. 2015 comes to mind.
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