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Originally Posted by Strange Brew
Not at all. My daughter had attracted some clothing brands that advertised on her social media so I have seen some idea of the money. A short video and a link for a clothing brand with about 500k views got her $300 I think. Not $1 million. A different platform for sure and not like she was negotiating or anything.
I just don’t think McLeod Law firm is paying much for their name to appear for a few seconds during a long podcast that is honestly barely noticeable. That seems like park bench advertising with less reach.
As Jethro explained pretty well, the custom spots are worth more for sure. To be fair, I listen to their podcast but have never sat through an entire one. I’m just not hearing many of those and honestly given the small audience, it can’t be that expensive can it? The ones I have heard sound like radio ads to me.
Anyway I do wonder if their goal is to make a living doing this. For Pinder and Dean anyway.
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Again, it might be expensive, it might not be. It’s an engaged audience and there are 3000-5000 people sitting there watching a video while a banner sits in their view for minutes at a time, depending on the sponsorship.
As someone who actually works in the field and sits beside a guy whose sole responsibility is digital ad buying and managing digital campaigns, I’m telling you anecdotes and averages don’t mean anything, and it doesn’t matter what you can or can’t see, because your perception of value is out of whack.
You don’t like the answer, I get it, but the only way to know what they’re making is to ask Nation Network what their sponsorship packages are. Super Bowl ads aren’t really that effective (you can get far FAR higher ROI elsewhere), but people still pay out the nose for them because they have a certain reputation. It’s just not as simple as you want to be, and if you want to ignore all variables and context and just go off averages and anecdotes, then have at it.