Podcast links and youtube banners is not what the sponsors are paying for though, they are getting very personalised mentions/discussions during the show to a very specific audience/demographic. Boomer discussed at length about going to the Hearing Loss Clinic, endless talking about Vena Nova, Xmas dinner shopping at Bon Ton Meats, Bet Way segments etc etc- its not just your typical 30sec radio ad hit.
So I dont think Cliff's example is a good comparable, at least without more context. No idea of course though what the sponsors of BB are paying.
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