Quote:
Originally Posted by PepsiFree
Well, yes, If you want to know how much money they are making, you literally do need to start by knowing how much Nation Network charges.
It seems incredibly pointless to ask a question about a topic you have made obviously clear you have zero insight or relevant understanding of and then tell other people who do what is or isn’t important to reach an answer and what is or isn’t a relevant comparable.
It’s hard to even argue that “$100 for 30 seconds on unknown station in Toronto” is a comparable at all, considering we don’t know anything relevant about the context of that $100 (content type, provider, viewership, timeslot, ad play frequency, etc.). That alone would make it hard to use it as a comparable for 30 seconds of ad time on a major station in Calgary, let alone using it as a comparable for a different format on a different platform in what might be a different format serving a different demographic, etc.
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I think it would be more fun to discuss the topic than simply starting an argument, no? Some people are claiming to have insights into how much the advertising is worth.
And I'm not saying what is or isn't a good comparable. Do you have any to offer?
How much for a banner to reach 5,000 viewers in a youtube video? I do know a little more than you are giving me credit for so your comment about "zero relevant understanding" is uncalled for. For example Nation Network doesn't set the market and they have very little pricing power. Everyone of their sponsors have countless options to choose from.
Is Cliff's radio example relevant? That's the question I asked. Certainly seems like a radio ad in a bigger market would be more valuable but I can't lend any credibility to his $100 number. Perhaps one of our experts can chime in.