Quote:
Originally Posted by Strange Brew
Well no, we don't need to know exactly what the Nation Network charges for advertising revenue to look at some comparable examples.
There looks to be a link to about 20 different sponsors on their podcast, from Telus to local pubs. The podcast links can't be worth much of anything. Maybe the youtube ads are worth a little more. Cliff is saying $100 for a radio spot on a top station in TO. If that's right, their ads would be worth much less. It is a tiny, tiny audience maybe between 5K and 8K views for most segments. And the ads themselves are not very noticeable at all.
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Well, yes, If you want to know how much money they are making, you literally do need to start by knowing how much Nation Network charges.
It seems incredibly pointless to ask a question about a topic you have made obviously clear you have zero insight or relevant understanding of and then tell other people who do what is or isn’t important to reach an answer and what is or isn’t a relevant comparable.
It’s hard to even argue that “$100 for 30 seconds on unknown station in Toronto” is a comparable at all, considering we don’t know anything relevant about the context of that $100 (content type, provider, viewership, timeslot, ad play frequency, etc.). That alone would make it hard to use it as a comparable for 30 seconds of ad time on a major station in Calgary, let alone using it as a comparable for a different format on a different platform in what might be a different format serving a different demographic, etc.