[billybob123]

Originally Posted by nfotiu

They already had a lot going on with the trophy and the winner got to eat the mascot.



https://www.cbssports.com/college-fo...over-nc-state/



The announcer had his first pop tart on the air. They really got some mileage out of that sponsorship.

It was the Cheez-Its bowl the past few years (it's currently sponsored by the Kellogg conglomerate) - they used to dump a bowl full of Cheez-Its on the winning coach instead of Gatorade and teams would be snacking while celebrating the trophy presentation. It's almost become more entertaining watching the post game stuff than the game itself.

I went to the pre-game parade with my kids last year. It was a lot of fun!