Quote:
Originally Posted by Street Pharmacist
It's mostly because the starting price is essentially 90k, they're not building to scale where they make any profit on them, and interest rates mean all large ticket purchases are down. I don't think it says anything about the demand for electric trucks themselves. Entry level regular pickups are much, much lower. Like $30-40k cheaper
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Ford.com (US site) says an F150 Lightning starts at just under $50,000. The cheapest crew cab (Supercrew) gasser starts at just over $40,000.