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Originally Posted by SuperMatt18
Yup.
They will split up the rights this time as that's how you maximize the profit (and how the NFL has done it forever).
You will some nights split between TSN/Bell and Sportsnet/Rogers for sure...maybe a third company too.
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That works in the US because there is lot of different companies vying for the rights - Turner/Max, ESPN/ABC/Disney+, NBC/Peacock, CBS/Paramount Plus, Fox, Amazon, Apple. So you can still get competition and drive up prices.
If Rogers and Bell are willing to team up for NHL rights - who else is the NHL going to bring in to drive up prices - you'd need some streamer to decide to go after it - maybe Amazon would consider it but otherwise you're probably looking at DAZN or something like that would cause giant rage. CBC would only get involved again if prices go way down. Would be a giant stretch for Corus/Global to bid.
I assume they would split it in terms of Hockey Night in Canada/Saturday as one package and the other days as the other package - but NHL would still need both Bell and Rogers to compete for both packages to get the value they want.