I'm kind of alarmed by how much the masses actually think this vehicle is cool. It kind of highlights the problem with current North American culture of excess in that this truck has very little utility as it's big and high riding for the sake of being big and high riding. I don't understand the whole love affair with pickup trucks but at the very least traditional pickup trucks have utility and can fulfill their purpose of hauling stuff around. This is a vanity vehicle like a Jeep and doesn't do much to progress electric vehicles.
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