I know it's more than just ticket prices, but there are $5 tickets in the PL on Stubhub and <$20 tickets in the 200 sections that don't seem to be getting bought up very quickly.
Attendance can really snowball downwards once season tickets aren't sold out, then people can't sell their unused tickets, then less people renew, then there is no scarceness of tickets and people don't see it as the place to be etc. Attendance can be more of a factor of the last couple years than what is happening the current year.
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