Quote:
Originally Posted by jayswin
NHL will 100% look like that within the decade. Once the advertisement train starts up, it ain't slowing down.
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I hear ya, but we've also been saying this since the 90s. The NHL isn't above selling its soul to sponsors (gambling anyone?), and they've been playing around the edges with digital boards etc, but I think they've been generally fairly conservative about not going overboard with the on-ice experience. If you compare a 90s rink or jersey to today, the amount of sponsorship isn't dramatically different. Maybe the pace of change accelerates once Bettman steps away...
It has always been strange though how European leagues are this commercialized free-for-all, while North American leagues are more tradition-minded. You'd think it be the opposite. But I'm sure there's some revenue generating reason for it.