Quote:
Originally Posted by Ayrahb
IIRC, Jiri works in broadcasting so he might know something we don't about their effectiveness. That still doesn't make them any less irritable to me, though.
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Actually it probably comes more from my previous career in the advertising business.
But by most measures they are fantastic ads, I don't know what type of response they get, but they meet all the criteria.
- Memorable
- Everyone remembers the name
- Everyone remembers what the company does
Most impressive...I bet if you ask most people they can tell you specific benefits of calgaryjobshop.ca - unlimited words, get your ad on in less than 5 minutes, etc. Most ads struggle to get one key message through and this ad successed at getting a bunch.
Now one could argue that is from the reptition, but a lot of ads have the similar reptition and the messages are still lost.
Also from a production cost perpsective, the company that does this repurposes ads across the entire country - there is a torontojobshop.ca, vancouverjobshop.ca and I'm sure others. They use the identical ads and just drop in the city specific URL. This allows them to produce ads for each market that appear local, but are really part of a larger national compaign.
OK I've written way too much about these stupid ads now. But I really am fond of them, not so much even for the ads themselves but just because of the strategy behind them.