The Phoenix area could and should be a good market, but the brand has been damaged by all the side crap over the years. Bad press after bad press over the years takes its toll.
Maybe a new arena in Mesa can undo years brand killing. They would have been better off just killing the team years ago then using Phoenix as an expansion market right about now. Not only would they not have endured losses, the market where the team would have moved could be building up viewership in a new market and then they could reap those sweet expansion fees.
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"A pessimist thinks things can't get any worse. An optimist knows they can."
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